Many people are keen to find ways to lower their carbon footprint, and changing how they travel is often the thing that can have one of the greatest impacts. It’s no wonder then that ads which include comparative claims about one mode of transportation versus another, particularly those which encourage people to leave their cars
As artificial intelligence has become a hot topic in the media, it has become more available to the public (including businesses), and marketers are increasingly using AI terminology to promote a wide array of products. In their attempts to tap into the buzz and excitement around new technological developments, marketers should take care not to
It might sound obvious, but ads need to include all the information a consumer needs in order to decide whether or not to respond to it. This response could be deciding to purchase the advertised product, entering a competition or participating in a promotion, or simply clicking for more information. Material information One of the
