A year in scams: 2024 update on Scam Ad Alert system
The ASA operates the Scam Ad Alert system in partnership with major online ad and social media platforms to help tackle scam ads in paid-for space online. In 2024 the…
The ASA operates the Scam Ad Alert system in partnership with major online ad and social media platforms to help tackle scam ads in paid-for space online. In 2024 the…
In November 2024, the ASA hosted the event ‘Future-proof Advertising: How will AI change advertising and regulation?’, and spoke about its commitment to using technology to deliver more effective, responsive…
The Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP) are consulting on the removal of CAP and BCAP rules, and accompanying Advertising Guidance, relating to…
Technology is constantly evolving, and every day new media types and platforms are being developed. These allow advertisers to reach consumers in exciting new ways, and in ‘spaces’ that look…
The Ethical Marketing Campaign for Addiction Treatment (EMCAT) brought to the ASA’s attention concerns about the transparency and clarity in the drug and alcohol rehabilitation referral market. Upon investigating this…