Video games are a unique medium that can offer content and immersion for tens, even hundreds of hours. Players should not be misled into spending hours on a game only to find it looks and plays nothing like in the ad. Are you misrepresenting the game genre? The ASA investigated an ad which appeared to
If a consumer has fallen victim to buffering whilst streaming one of their favourites this Summer, or their latest internet speed test has returned underwhelming results, perhaps they’re in the market for a new broadband deal. If they are, the content of your ads could be crucial in them choosing you as their provider. As
‘Misleadingness’ is a huge part of the ASA’s work. The ASA often requests evidence from marketers in support of their claims, to establish if those claims are likely to mislead consumers. Many types of objective claims may need to be backed by substantiation, from claims about the efficacy of products, to prices, comparisons with competitors
From eLearning and formal Advertising Guidance to Insight articles and our AdviceOnline library - we have a whole host of resources on environmental ‘green’ claims to help marketers get it right first time. Key Guidance Advertising Guidance: Misleading Environmental Claims and Social Responsibility This comprehensive guide to misleading environmental claims and social responsibility consolidates
We recently published a ruling upholding complaints against ads from TALA, an active wear company. Four TikToks were posted by Grace Beverley, who created the brand, and two Instagram reels were jointly published by both Beverley and TALA. None of these posts were obviously identifiable as ads; as such, we banned them and told TALA
