We’re pleased to announce that Compare the Market and Acast are partnering with us, letting us borrow their branding and donating advertising space respectively, in the latest phase of our (Advertising Standards Authority [ASA]) ad awareness campaign. Our ad awareness campaign launched in 2022, to increase people’s knowledge, trust and confidence in the ASA system.
Financial ads referred to the ASA in the past few years have risen year on year and so getting ads for financial products right has never been more important. Know who you are dealing with. Non-broadcast ads for products regulated by the Financial Conduct Authority (FCA) will generally fall under the FCA’s remit. Exceptions would
Ads must be prepared with availability in mind to avoid misleading and disappointing consumers, both for general product availability, but also promotions. However, this can be tricky, because there can be a surprise demand for a product after an ad has already run. What can (and should) advertisers do when the unexpected happens? This article
We know advertisers sometimes want to push boundaries and provoke debate, but they must still prepare their ads with a sense of responsibility to consumers and society. This all-encompassing principle of the Code is set out in rule 1.3, and often comes into play when the ASA is considering complaints about body image, children and targeting
Promotions can be really exciting – the launch! The prizes! The admin!? Maybe not so much. However, when you’ve invested so much effort into creating an enticing promotion, the last thing you want is to fall foul of the Code. Here are four important things to remember if you’re thinking of running a promotion.
