Today, the Committees of Advertising Practice (CAP and BCAP), on behalf of the ASA, are issuing a further consultation on the implementation of new restrictions on food and drink advertising…
The ASA operates the Scam Ad Alert system in partnership with major online ad and social media platforms to help tackle scam ads in paid-for space online. In 2024 the…
In November 2024, the ASA hosted the event ‘Future-proof Advertising: How will AI change advertising and regulation?’, and spoke about its commitment to using technology to deliver more effective, responsive…
The Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP) are consulting on the removal of CAP and BCAP rules, and accompanying Advertising Guidance, relating to…
Technology is constantly evolving, and every day new media types and platforms are being developed. These allow advertisers to reach consumers in exciting new ways, and in ‘spaces’ that look…
