We're committed to protecting the public, particularly vulnerable groups, by ensuring ads are legal, decent, honest, and truthful. Our 2024-2028 strategy, AI-assisted collective ad regulation, sets out how we will…
The CAP Code doesn’t define advertising – instead it lists categories of communication and offers supplementary definitions and exclusions in the ‘Scope of the Code’. It would be next to…
The CAP Code requires that prices in ads include non-optional taxes, duties, fees and charges that apply to all or most buyers. This applies to all advertising and marketing materials,…
The ASA welcomes the appointment of Ludovic Basset as new Director General at The European Advertising Standards Alliance (EASA). Mr Basset brings a wealth of experience to EASA, having occupied…
Sometimes referred to as ‘Online Choice Architecture’ or ‘Deceptive Design Patterns,’ Dark Patterns are a range of design decisions implemented to manipulate consumer behaviour in online spaces. There is concern…
