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Advertising Standards Authority (ASA)

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Advertising rule changes following review in response to the Digital Markets, Competition and Consumers Act 2024

  • Post author:
  • Post published:08/04/2025
  • Post category:

CAP and BCAP have published the outcome of their consultation on amendments to the advertising Codes following a review to align them with the Unfair Commercial Practices (UCP) provisions in…

Continue ReadingAdvertising rule changes following review in response to the Digital Markets, Competition and Consumers Act 2024

Spring Clean Your Allergy Advertising

  • Post author:
  • Post published:27/03/2025
  • Post category:

Over the years, the ASA and CAP seen marketers offer a variety of products and therapies to either “treat” or “relieve the symptoms of” hay fever and associated conditions. Whatever…

Continue ReadingSpring Clean Your Allergy Advertising

Staying on the right side of the line – updated guidance to make sure your ads don’t offend

  • Post author:
  • Post published:27/03/2025
  • Post category:

Legal, decent, honest and truthful…. Although complaints that ads are offensive are only a small proportion of those investigated by the ASA, the media coverage and criticism those investigations generate…

Continue ReadingStaying on the right side of the line – updated guidance to make sure your ads don’t offend

An update on Code changes related to the Digital Markets, Competition and Consumers Act 2024 (DMCCA)

  • Post author:
  • Post published:22/03/2025
  • Post category:

A number of rules in the CAP and BCAP Codes are currently under review, following CAP and BCAP’s consultation on the implications of the unfair commercial practices (UCP) provisions in…

Continue ReadingAn update on Code changes related to the Digital Markets, Competition and Consumers Act 2024 (DMCCA)

In-app ads that harmfully objectify women: findings revealed

  • Post author:
  • Post published:20/03/2025
  • Post category:

Today, we've published a report providing a unique insight into the online supply pathway of in-app ads which harmfully objectify women. It is the first time the ASA has undertaken systematic monitoring…

Continue ReadingIn-app ads that harmfully objectify women: findings revealed
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