Webinar | Navigating Alcohol Alternatives in Advertising

Summary:

The document is an invitation to a free webinar aimed at updating advertisers on the new rules and guidelines for regulating alcohol alternative products, which came into force in May 2024. The webinar is designed for anyone involved in the advertising, marketing, or promotion of alcohol alternative products, including brand managers, creative directors, compliance officers, and agency professionals. The event aims to provide guidance on the expectations for advertisers and help them understand where the Advertising Standards Authority (ASA) Council is likely to draw the line in determining whether advertising rules have been breached. The webinar is intended to ensure that campaigns are compliant, clear, and ready for the holiday season.