The Video Privacy Protection Act in the Context of Emerging Technologies

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Summary:

The Video Privacy Protection Act (VPPA) is facing challenges and interpretations as technology advances, particularly with the emergence of new video platforms such as Virtual Reality (VR), social sharing features, and big data analytics. The article highlights three key scenarios where the VPPA's provisions are being tested: application to VR-based video histories, social sharing of video preferences, and the use of viewing history in targeted advertising. As technology continues to evolve, it is expected that the VPPA will adapt and undergo ongoing legal interpretations to ensure its utility and effectiveness in protecting privacy rights in the video service sector.