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This introduction article assesses the effectiveness, strengths, and weaknesses of Japan's Basic Act on Consumer Policies, promulgated in 1968. The Act's strengths include providing a comprehensive framework for consumer protection, establishing a legal foundation for subsequent legislation, and offering flexibility to adapt to changes. However, the Act's weaknesses include outdated provisions, regulatory gaps, and a lack of alignment with modern global standards. Overall, the article concludes that while the Act was groundbreaking in its time, it is essential to update and evolve this foundational legislation to address the complexities of the digital age.
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