Navigating the New Advertising Restrictions on Less Healthy Foods: What Advertisers Need to Know

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Date: 13th Jan, 2025 Source: In-House Country: United Kingdom

Brief

"On 13/01/2025, the Advertising Standards Authority (ASA) issued an update regarding Media restrictions on advertisements for “less healthy” food and drink products: consultation update". The ASA is revising guidance on implementing provisions in the Communications Act 2003 that ban ads for identifiable less healthy food and drink products from TV services between 5:30am and 9:00pm, online media at any time, with exemptions for small or medium enterprises. The revised guidance will be proposed via a further public consultation process before being finalized.

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