Navigating the Greenwashing Maze: Understanding True Sustainability in Consumer Choices

On 07/03/2025, the concern for sustainability principles has become a crucial criterion for consumers aligning their personal choices with responsible business practices. However, identifying genuine sustainable products and services is challenging due to widespread greenwashing, where companies misleadingly promote their environmental responsibility without meeting actual sustainability criteria. This strategy can mislead consumers and constitutes false advertising, prohibited by the Consumer Defense Code (CDC).