Navigating the Compliance Landscape Under the Pallone-Thune TRACED Act

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Summary

The Pallone-Thune TRACED Act introduces stringent compliance requirements for businesses using telecommunication for marketing or customer engagement. Key challenges include implementing call authentication technology, reconciling multi-jurisdictional concerns, and keeping adequate records. To overcome these challenges, companies must invest in compliant call authentication technology, seek ongoing legal guidance, and train employees on the intricacies of the act. By adopting meticulous compliance strategies, businesses can mitigate risks and maintain a positive reputation.