Compliance Challenges Under the Video Privacy Protection Act of 1988

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Summary:

The Video Privacy Protection Act (VPPA) requires businesses in the video service industry to comply with its provisions, which have gained renewed importance with the rise of digital streaming services. Two key groups must comply: Traditional Video Service Providers (dealing with physical rentals) and Digital Streaming Services (collecting and processing vast amounts of data). Compliance concerns include obtaining explicit consent for disclosure of viewing history or preferences and establishing data retention policies that meet VPPA guidelines. Failure to comply can result in legal repercussions and reputational damage.