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The article discusses the challenges faced by businesses in Australia in complying with the Spam Regulations 2004. The challenges include complexity of consent, technology limitations, lack of awareness, and global business operations. The article also looks into the future prospects of spam regulations, including regulatory changes, interplay with other regulations, and automated compliance solutions. To overcome these challenges, the article recommends that businesses stay informed about changes to the regulations, invest in technology, train staff, and consult experts. The article concludes that complying with spam regulations requires a balancing act between addressing current challenges and keeping an eye on the future.

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