Assessing the Compliance Costs and Benefits Under Argentina’s 1983 Commercial Loyalty Law

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Summary:
The 1983 Commercial Loyalty Law in Argentina imposes various compliance requirements on businesses, resulting in costs such as investment in advertisement and labelling, quality assurance, and regulatory reporting. However, compliance has numerous benefits, including increased consumer trust, a level playing field, and legal security. While complying with the law incurs initial costs, the long-term advantages of market credibility, consumer trust, and differentiation in a crowded market make it a worthwhile investment for businesses operating in Argentina.