Unilever’s ‘green’ claims come under CMA microscope
CMA to examine ‘green’ claims made by Unilever to make sure shoppers aren’t being misled CMA is concerned that Unilever may be overstating how green certain products are through the use of vague and broad claims, unclear statements around recyclability, and ‘natural’ looking images and logos CMA CEO: “We’ll be drilling down into Unilever’s claims