“Your privacy is worth more than a like” –  The new advert by the Privacy Guarantor for the protection of minors is underway

"On January 14, 2025, the Italian Data Protection Authority launched a new campaign to protect minors' online presence. The campaign's claim, "La sua privacy vale più di un like" (Your privacy is worth more than a like), warns parents about the risks of excessive exposure on social media through 'sharenting', which can compromise their children's digital identity and personal growth."