Unilever’s ‘green’ claims come under CMA microscope

News Competition English Sanctions & Fines

Date: 12th Dec, 2023 Source: Competition and Markets Authority Country: United Kingdom Original Source

Brief

Summary:

The UK's Competition and Markets Authority (CMA) is investigating Unilever's environmental claims, citing concerns over vague and broad statements, unclear recyclability claims, exaggerated "natural"" claims

CMA to examine ‘green’ claims made by Unilever to make sure shoppers aren’t being misled CMA is concerned that Unilever may be overstating how green certain products are through the use of vague and broad claims, unclear statements around recyclability, and ‘natural’ looking images and logos CMA CEO: “We’ll be drilling down into Unilever’s claims

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Unilever’s ‘green’ claims come under CMA microscope

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