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Brief
On March 17, 2025, the Advertising Standards Authority (ASA) issued an update regarding "Understanding Advertising: Context and Concerns". The report highlights concerns around thematic ad-related issues, including scams or fraudulent advertising, which is a top concern for almost two-thirds of the UK population. Scams are identified as the most pressing issue across all nations, with 31% of respondents citing it as their primary concern, demonstrating the need for effective regulation and protection from such harmful ads.
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