Tops tips for marketers of age-restricted ads

News Telecom & Connectivity Guidance

Date: 30th Jan, 2025 Source: Advertising Standards Authority (ASA) Country: United Kingdom Original Source

Brief

On January 30, 2025, the Advertising Standards Authority (ASA) issued an update regarding Top tips for marketers of age-restricted ads. The report highlights the industry's efforts to limit children's exposure to age-restricted ads online, with findings showing only 0.16% of monitored ad occasions related to age-restricted ads mistargeted to a child or neutral avatar.

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Advertising Standards Authority (ASA)

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Tops tips for marketers of age-restricted ads

Brief

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Tops tips for marketers of age-restricted ads

Brief

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