国家市场监督管理总局日前发布的数据显示：2024年以来，消费者投诉举报增速比2023年下降18.6个百分点，实现5年以来增速首次大幅下降；通过处理投诉举报为消费者挽回经济损失47.2亿元，同比增长17.1%。市场监管总局相关负责人表示，消费环境好不好，消费者感受最直接，也最有发言权。接下来，将出实用的招、出管用的招，切实为提振消费、扩大内需提供有力支撑。大力破解消费痛点问题，将组织开展“守护消费”执法铁拳行动，严厉打击假冒伪劣、偷工减料、虚假营销等顽疾，开展家用电器、网售消费品等缺陷产品召回行动。纵深推进消费供给提质，让消费者放心，将会同多部门启动优化消费环境三年行动，探索流量扶持、信用激励、金融赋能手段，让良心商家安心经营、做大做强。着力提高消费维权能力，让消费者省心，全面升级12315平台，拓展基层消费维权服务网络，推广消费纠纷在线和解机制，强化大数据赋能，从接诉即办转向未诉先办，让消费公平更加可感可及。春节将至，市场监管总局已经在全国范围部署开展了重要民生商品服务稳价保质工作，聚焦生活必需品、住宿、交通等商品和服务的价格变动情况，加强价格监管执法；聚焦米面油、肉蛋奶等大宗消费食品和商场超市等重点场所，强化食品安全监管；聚焦服装玩具、烟花爆竹、燃气用具等节日旺销品以及涉及安全的重点商品，守牢质量安全底线。
Brief
"On January 13, 2025, the State Administration for Market Regulation (SAMR) released an update regarding a Three-year action plan to optimize consumption environment to be launched. The plan aims to improve the quality of consumer goods and services through joint efforts with multiple departments, focusing on optimizing the traffic support, credit encouragement, and financial empowerment, allowing consumers to feel more confident in their purchasing decisions."
Highlights content goes here...
Purpose
The National Market Supervision Administration has released data showing a significant decrease in consumer complaints and reports, with a 18.6% drop from 2023 levels, marking the first time in five years that the growth rate has decreased substantially. This downward trend is attributed to improved market supervision efforts.
Effects on Industry
The data indicates that consumers have received economic compensation of 47.2 billion yuan, representing a 17.1% increase compared to the previous year. Market regulators are planning to implement practical and effective measures to boost consumer confidence and expand domestic demand. The authorities aim to address various pain points affecting consumers, including counterfeit products, false marketing, and substandard goods.
Relevant Stakeholders
The data affects consumers, businesses, and industries that provide essential services and products. The market supervisory agency’s efforts will have a significant impact on consumer confidence and the overall economy. Relevant stakeholders include:
- Consumers: directly affected by improved market supervision and increased compensation for economic losses.
- Businesses: impacted by enhanced market regulations and scrutiny, which may affect their operations and reputation.
- Industries: influenced by changes in market dynamics, product quality, and consumer behavior.
Next Steps
To address the decreasing growth rate in consumer complaints and reports, the National Market Supervision Administration plans to:
- Implement the “Guarding Consumption” law enforcement campaign to crack down on counterfeit products, false marketing, and substandard goods.
- Launch a three-year action plan to optimize the consumption environment, involving multiple departments and exploring innovative methods to support businesses and consumers.
- Enhance consumer rights protection by upgrading the 12315 platform, expanding local consumer rights services networks, promoting online dispute resolution mechanisms, and leveraging big data to facilitate consumer complaints.
Any Other Relevant Information
The market supervisory agency has already initiated important measures ahead of the Chinese New Year, focusing on stabilizing prices and quality for essential goods and services. The efforts aim to ensure that consumers have access to necessary products and services at fair prices, while also maintaining food safety standards in key areas such as supermarkets and commercial centers.
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