The need for speed: Navigating speed claims in broadband & telecoms ads

News Consumer protection English General Updates

Date: 8th Aug, 2024 Source: Advertising Standards Authority (ASA) Country: United Kingdom Original Source

Brief

If a consumer has fallen victim to buffering whilst streaming one of their favourites this Summer, or their latest internet speed test has returned underwhelming results, perhaps they’re in the market for a new broadband deal. If they are, the content of your ads could be crucial in them choosing you as their provider. As

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Advertising Standards Authority (ASA)

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The need for speed: Navigating speed claims in broadband & telecoms ads

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The need for speed: Navigating speed claims in broadband & telecoms ads

Brief

Advertising Standards Authority (ASA)

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