The General Court confirms that Chiquita Brands’s blue and yellow oval is not eligible for protection as an EU trade mark in respect of fresh fruits

News Intellectual property Sanctions & Fines

Date: 13th Nov, 2024 Source: European Court of Justice (ECJ) Country: European Union Original Source

Brief

"On 13/11/2024, the General Court confirmed that Chiquita Brands' blue and yellow oval is not eligible for protection as an EU trade mark in respect of fresh fruits. The court found that the mark was devoid of distinctive character and did not acquire distinctive character through use, making it invalid only for fresh fruits, including bananas."

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European Court of Justice (ECJ)

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The General Court confirms that Chiquita Brands’s blue and yellow oval is not eligible for protection as an EU trade mark in respect of fresh fruits

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The General Court confirms that Chiquita Brands’s blue and yellow oval is not eligible for protection as an EU trade mark in respect of fresh fruits

Brief

European Court of Justice (ECJ)

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