The Autorité de la concurrence fines Rolex €91,600,000 for prohibiting its authorised retailers from selling its watches online

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Summary:
The Autoritu00e9 de la concurrence has fined Rolex France u20ac91,600,000 for prohibiting its authorized retailers from selling Rolex watches online for over a decade. The Autoritu00e9 considers the ban to be a restrictive vertical agreement that limits competition. Despite Rolex France's argument that the ban was necessary to combat counterfeiting and parallel trade, the Autoritu00e9 found that other competitors successfully use less restrictive measures to achieve the same goals. Additionally, the Autoritu00e9 rejected the objection concerning resale price restrictions imposed on retailers, concluding that the evidence did not demonstrate restricted pricing freedom.