Targeted advertising: the Autorité de la concurrence imposes a fine of €150,000,000 on Apple for the implementation of the App Tracking Transparency (“ATT”) framework

On 31/03/2025, the French Competition Authority issued an update regarding Targeted advertising: the Autorité de la concurrence imposes a fine of €150,000,000 on Apple for the implementation of the App Tracking Transparency (“ATT”) framework. The authority found that Apple's ATT framework made it excessively complex to use third-party apps and penalized smaller publishers by limiting their access to third-party data collection, causing economic harm to them.