Brief

On January 28, people were asked on the streets of Brussels if they would agree to answer 100 questions about their personal life for sale. Most likely not, as it can be difficult to control and keep personal data safe. The GDPR ensures that personal data can only be used with consent and that individuals have access to information about themselves, but awareness about protecting this data is limited among the public.

If someone asked you to answer 100 questions about your personal life to sell the answers, would you agree? Most likely not.
It can be difficult to keep in control over your personal data and to keep it safe. From online shopping and browsing to social media, with every click, share and login-in you leave behind a digital trail. The GDPR ensures that your data can only be used in ways you agree to and that you can access any information about yourself.
But do people actually know how to protect their data? We asked passers-by on the streets of Brussels.
Happy Data Protection Day!

Sorry, your browser doesn't support embedded videos.

Highlights content goes here...

Purpose

The purpose of this update is to raise awareness about data protection and the importance of individuals’ control over their personal information. The document highlights the challenges people face in protecting their data, even with regulations like GDPR in place.

In a hypothetical scenario, if someone were asked to answer 100 questions about their personal life for sale, most people would likely refuse. This illustrates the difficulties individuals encounter when trying to safeguard their personal data, which is constantly being collected and shared online through various activities such as shopping, browsing, social media use, and login sessions.

The General Data Protection Regulation (GDPR) ensures that personal data can only be used in accordance with an individual’s consent and that they have access to any information about themselves. However, this update questions whether people are genuinely aware of how to protect their data effectively.

Effects on Industry

This awareness campaign has significant effects on the industry, as it highlights the need for individuals to take control of their personal data. By raising awareness about data protection, businesses and organizations will be forced to reassess their data collection and usage practices.

The industry will likely see changes in how companies handle personal data, with a greater emphasis on transparency, consent, and security measures. This may lead to the development of more effective data protection tools and services that empower individuals to manage their digital lives.

Relevant Stakeholders

The relevant stakeholders affected by this update include:

  • Individuals: As they are the primary owners of personal data, it is essential for them to understand how to protect themselves.
  • Businesses: Companies must adapt to new regulations and guidelines for handling personal data.
  • Organizations: These entities, such as governments and non-profit institutions, play a crucial role in promoting data protection awareness and enforcing regulations.

Next Steps

To comply with this update and ensure effective data protection, individuals can take the following steps:

  1. Be aware: Understand how your personal data is collected, stored, and used.
  2. Use strong passwords: Protect your accounts with unique, complex passwords to prevent unauthorized access.
  3. Monitor your digital footprint: Regularly check online platforms for any suspicious activity or unauthorized use of your data.

Any Other Relevant Information

Data protection is a shared responsibility between individuals, businesses, and organizations. By working together, we can create a safer digital environment that respects people’s rights to control their personal information.

This awareness campaign marks the beginning of a new era in data protection, where individuals are empowered to take charge of their digital lives. As we move forward, it is essential for stakeholders to collaborate and adapt to changing regulations and technologies.

European Data Protection Board

Quick Insight
RADA.AI
RADA.AI
Hello! I'm RADA.AI - Regulatory Analysis and Decision Assistance. Your Intelligent guide for compliance and decision-making. How can i assist you today?
Suggested

Form successfully submitted. One of our GRI rep will contact you shortly

Thanking You!

Enter your Email

Enter your registered username/email id.

Enter your Email

Enter your email id below to signup.

Enter your Email

Enter your email id below to signup.
Individual Plan
$125 / month OR $1250 / year
Features
Best for: Researchers, Legal professionals, Academics
Enterprise Plan
Contact for Pricing
Features
Best for: Law Firms, Corporations, Government Bodies