Brief

On March 27, 2025, the Advertising Standards Authority (ASA) issued an update regarding "Spring Clean Your Allergy Advertising". The ASA advises marketers to hold robust evidence to support claims made about products and therapies advertised for hay fever and associated conditions. This includes medicines, medical devices, herbal remedies, food supplements, alternative therapies, and products that claim to remove allergens.

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Advertising Standards Authority (ASA)

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