Social media influencers and counterfeit goods: Wave 2

News Intellectual property English Reports

Date: 22nd Feb, 2024 Source: Intellectual Property Office Country: United Kingdom Original Source

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Summary:

This research report, commissioned by the Intellectual Property Office, examines the effect of complicit social media influencers on the consumption of counterfeit goods in the UK. The study, conducted by a team of researchers, investigated the impact of social media influencers promoting counterfeit products on individuals' purchasing decisions. The findings aim to contribute to a better understanding of the issue and inform effective strategies for addressing the problem.

Research and analysis Social media influencers and counterfeit goods: Wave 2 Research into the effect of complicit social media influencers on the consumption of counterfeit goods in the UK. From: Intellectual Property Office Published 22 February 2024 Get emails about this page Documents The impact of complicit social media influencers on males’ consumption of counterfeit

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Social media influencers and counterfeit goods: Wave 2

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Social media influencers and counterfeit goods: Wave 2

Brief

Intellectual Property Office

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