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Brief
On October 6, 2025, the State Administration for Market Regulation (SAMR) issued an update regarding Public Consultation Opens on New Measures for Live E-Commerce Supervision. The SAMR launched a public consultation on the draft of "Regulations on Supervising and Managing Live e-commerce" to strengthen supervision and management of live e-commerce activities. This draft regulations consists of seven chapters, including general provisions, responsibilities of live e-commerce platform operators, and legal liability.
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