Brief

Summary:

The European Data Protection Board (EDPB) has released an Opinion addressing the validity of consent for processing personal data for behavioural advertising in 'consent or pay' models used by large online platforms. The EDPB emphasizes that 'consent or pay' models, where individuals are forced to choose between consenting to data processing or paying a fee, do not comply with the requirements for valid consent under the General Data Protection Regulation (GDPR). The EDPB recommends that platforms provide an "equivalent alternative"" that does not involve payment

Brussels, 17 April – During its latest plenary, the EDPB adopted an Opinion following an Art. 64(2) GDPR request by the Dutch, Norwegian & Hamburg Data Protection Authorities (DPA). The Opinion addresses the validity of consent to process personal data for the purposes of behavioural advertising in the context of ‘consent or pay’ models deployed

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Brussels, 17 April – During its latest plenary, the EDPB adopted an Opinion following an Art. 64(2) GDPR request by the Dutch, Norwegian & Hamburg Data Protection Authorities (DPA). The Opinion addresses the validity of consent to process personal data for the purposes of behavioural advertising in the context of ‘consent or pay’ models deployed

This content is restricted.

European Data Protection Board

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