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Brief
Summary:
The European Data Protection Board (EDPB) has released an Opinion addressing the validity of consent for processing personal data for behavioural advertising in 'consent or pay' models used by large online platforms. The EDPB emphasizes that 'consent or pay' models, where individuals are forced to choose between consenting to data processing or paying a fee, do not comply with the requirements for valid consent under the General Data Protection Regulation (GDPR). The EDPB recommends that platforms provide an "equivalent alternative"" that does not involve payment
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