Online reviews posted by employees: businesses could be liable

Summary:

The Competition Bureau warns businesses of the importance of transparency in online reviews posted by employees. Employees must clearly disclose their business connection when writing reviews about their company or competitors to ensure consumer trust. Failure to do so can lead to liability under the Competition Act. The Bureau advises businesses to train employees to disclose their connection and to establish a compliance program to prevent misleading reviews. The goal is to ensure online reviews are truthful and transparent, allowing consumers to make informed shopping choices.