Nothing new under the Code – New platforms, same rules

News Consumer protection Guidance

Date: 30th Jan, 2025 Source: Advertising Standards Authority (ASA) Country: United Kingdom Original Source

Brief

On "30/01/2025", the "Advertising Standards Authority (ASA)" issued an update regarding "Nothing new under the Code - New platforms, same rules". The CAP Code remains largely media-neutral, applying to any ad that falls within its broad categories of communication. This means advertisers must comply with existing rules, even on new platforms or in emerging formats, such as social media, VR experiences, and voice assistants.

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Advertising Standards Authority (ASA)

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Nothing new under the Code – New platforms, same rules

Brief

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Nothing new under the Code – New platforms, same rules

Brief

Advertising Standards Authority (ASA)

Form successfully submitted. One of our GRI rep will contact you shortly

Thanking You!

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