New rule restricting broadcast ads for qualifying cryptoassets

News Consumer protection English Law & Policy Updates

Date: 27th Sep, 2024 Source: Advertising Standards Authority (ASA) Country: United Kingdom Original Source

Brief

The Broadcast Committee of Advertising Practice (BCAP) has published a new rule that explicitly bans ads for certain types of cryptoasset products from being broadcast to mainstream, non-specialist audiences. These products were already subject to such a restriction under BCAP Code rule 14.5.4, as the products are not regulated by the Financial Conduct Authority (FCA).

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New rule restricting broadcast ads for qualifying cryptoassets

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New rule restricting broadcast ads for qualifying cryptoassets

Brief

Advertising Standards Authority (ASA)

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