Market research on disposable diapers and tissue paper

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Title: Study on the Competitive Conditions in the Tissue Paper and Disposable Napkin Markets in Argentina

Summary:

A study conducted by the National Competition Defense Commission (CNDC) found that the tissue paper market has a moderate level of concentration, while the disposable napkin market is highly concentrated, although with a lower level of concentration than initially observed. The majority of products consumed in Argentina are produced domestically, but the cost structure has a high correlation with the exchange rate due to the majority of inputs being imported, with fibercellulose being the most important input.

The tissue paper market is composed of a multinational company and some small and medium-sized enterprises (PyMEs) with national capital. In contrast, the disposable napkin market is primarily explained by three multinational companies and the presence of PyMEs is marginal, although there has been a recent increase that has potential for growth.

One of the main differences between the two markets is the presence of private labels from commercial chains. While private labels are very relevant in the tissue paper market, they have a negligible and discontinuous presence in the disposable napkin market. However, this scenario could change with the entry of PyMEs with the capacity to produce products for third-party companies.

Despite the lack of specific regulations, some companies consulted expressed difficulties in purchasing inputs from abroad due to the conditions of access to foreign exchange for paying imports. This scenario could have affected the production capacity and competitiveness of different competitors, with a greater impact on those companies with more limitations in accessing external financing.