Joint Partnerships on Instagram – why you still need to disclose

News Consumer protection English General Updates

Date: 6th Aug, 2024 Source: Advertising Standards Authority (ASA) Country: United Kingdom Original Source

Brief

We recently published a ruling upholding complaints against ads from TALA, an active wear company. Four TikToks were posted by Grace Beverley, who created the brand, and two Instagram reels were jointly published by both Beverley and TALA. None of these posts were obviously identifiable as ads; as such, we banned them and told TALA

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Advertising Standards Authority (ASA)

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Joint Partnerships on Instagram – why you still need to disclose

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Joint Partnerships on Instagram – why you still need to disclose

Brief

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