Brief

On October 19, 2023, the Competition Board initiated an investigation into Hepsiburada regarding its automatic pricing mechanism for sellers in multi-category e-marketplaces. The concerns centered on potential price rigidity and reduced competition among sellers due to the "Match the Buybox Price" option. Subsequently, commitments were made by Hepsiburada to resolve these issues, which led to the termination of the investigation on October 3, 2024.

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Turkish Competition Authority

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