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ICO warns organisations to proactively make advertising cookies compliant after positive response to November call to action

News Data protection English Statements & Speeches
Date: 31st Jan, 2024 Source: Information Commissioner's Office Country: United Kingdom Original Source

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The Information Commissioner's Office (ICO) has been working with 53 of the UK's top 100 websites to ensure compliance with data protection law regarding advertising cookies. As of November, 38 organizations have updated their cookie banners to comply, while four have committed to do so within the next month. The ICO expects all websites using cookies or similar technologies to give users a fair choice over consent. To accelerate this effort, the ICO is developing an AI solution to identify non-compliant websites and will host a "hackathon"" event in 2024 to explore this solution.

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Stephen Almond, Executive Director, Regulatory Risk, leads the ICO’s team responsible for anticipating, understanding and shaping the impacts of emerging technology and innovation on people and society. Last November we wrote to 53 of the UK’s top 100 websites, warning that they faced enforcement action if they did not make changes to advertising cookies to

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Stephen Almond, Executive Director, Regulatory Risk, leads the ICO’s team responsible for anticipating, understanding and shaping the impacts of emerging technology and innovation on people and society. Last November we wrote to 53 of the UK’s top 100 websites, warning that they faced enforcement action if they did not make changes to advertising cookies to

This content is restricted.

Information Commissioner's Office

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