ICO warns charities about direct marketing rules as it orders Penny Appeal to stop sending spam texts

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Title: Penny Appeal faces enforcement action for unsolicited marketing texts

Summary: Penny Appeal has been found to have sent unsolicited text messages to individuals without their consent, despite guidance provided to improve compliance. The Fundraising Regulator and the Information Commissioner's Office (ICO) have taken enforcement action to protect the public from such unwanted marketing. The penalization of Penny Appeal serves as a reminder that charities must ensure they have valid consent to contact recipients of direct marketing messages, abiding by the law and the Code of Fundraising Practice.

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