Green claims: CMA secures landmark changes from ASOS, Boohoo and Asda

Summary:

The Competition and Markets Authority (CMA) has secured formal agreements from ASOS, Boohoo, and George at Asda to use only accurate and clear green claims. The undertakings were issued after the CMA launched an investigation into the fashion retailers' environmental claims, identifying concerns of possible greenwashing. The agreements commit the companies to change the way they display, describe, and promote their green credentials, ensuring clear and accurate green claims for customers. The CMA has also issued an open letter to the sector, advising fashion retailers to review their claims and practices in light of the undertakings.