FTC Implements New Protections for Businesses Against Telemarketing Fraud and Affirms Protections Against AI-enabled Scam Calls

Summary:

The Federal Trade Commission (FTC) has announced a final rule extending telemarketing fraud protections to businesses and updating the rule's recordkeeping requirements. Additionally, the FTC has proposed a new rule to combat tech support scams. The final rule prohibits deceptive and abusive practices in all business-to-business calls and updates the recordkeeping requirements. The proposed rule would extend the FTC's coverage to inbound telemarketing calls involving technical support services and provide stronger relief against tech support scams. The FTC is seeking public comments on the proposed rule.