Evidently, evidence is everything! Six tips on sound substantiation

News Consumer protection English Guidance

Date: 8th Aug, 2024 Source: Advertising Standards Authority (ASA) Country: United Kingdom Original Source

Brief

‘Misleadingness’ is a huge part of the ASA’s work. The ASA often requests evidence from marketers in support of their claims, to establish if those claims are likely to mislead consumers. Many types of objective claims may need to be backed by substantiation, from claims about the efficacy of products, to prices, comparisons with competitors

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Advertising Standards Authority (ASA)

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Evidently, evidence is everything! Six tips on sound substantiation

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Evidently, evidence is everything! Six tips on sound substantiation

Brief

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