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Brief
On "25/10/2024", the "Competition and Markets Authority" issued an update regarding "CMA launches court action against Emma to protect UK consumers".
The CMA opened an investigation into Emma over concerns that some of its online sales practices, including discounts and urgency claims, may mislead consumers. The authority has given Emma sufficient opportunity to alter its business practices but failed to make all the required changes, leading to court action.
George Lusty, the CMA's Interim Executive Director for Consumer Protection and Markets, stated that the agency is concerned about pressure-selling tactics used by Emma, which can lead consumers to make quick purchases and spend more than they would otherwise. The CMA aims to tackle potentially harmful online selling practices through its "Online Choice Architecture" programme.
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