CAP Code extended to ensure consistency in regulation of online ads

News Consumer protection Consultations

Date: 1st Sep, 2025 Source: Advertising Standards Authority (ASA) Country: United Kingdom Original Source

Brief

On 01/09/2025, the Committee of Advertising Practice (CAP) issued an update regarding CAP Code extended to ensure consistency in regulation of online ads. The UK Code of Non-broadcast Advertising and Direct and Promotional marketing has been extended to include non-paid-for online marketing communications targeted at UK consumers by advertisers subject to licensing conditions from a UK public authority, including licensed gambling operators on their own channels.

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Advertising Standards Authority (ASA)

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CAP Code extended to ensure consistency in regulation of online ads

Brief

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CAP Code extended to ensure consistency in regulation of online ads

Brief

Advertising Standards Authority (ASA)

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