CAP and BCAP publish amended guidance on the presentation of mid-contract price increases in telecoms ads

News Telecom & Connectivity Guidance

Date: 28th Nov, 2024 Source: Advertising Standards Authority (ASA) Country: United Kingdom Original Source

Brief

"On January 28, 2024, the Advertising Standards Authority (ASA) issued an update regarding CAP and BCAP publishing amended guidance on the presentation of mid-contract price increases in telecoms ads. The updated guidance reflects changes to Ofcom rules prohibiting inflation-linked and percentage-based price increases in new contracts from January 17, 2025, and requires providers to disclose future monthly prices and when they will rise."

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Advertising Standards Authority (ASA)

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CAP and BCAP publish amended guidance on the presentation of mid-contract price increases in telecoms ads

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CAP and BCAP publish amended guidance on the presentation of mid-contract price increases in telecoms ads

Brief

Advertising Standards Authority (ASA)

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