Avoid getting caught short: Availability and ads

News Consumer protection English Guidance

Date: 5th Sep, 2024 Source: Advertising Standards Authority (ASA) Country: United Kingdom Original Source

Brief

Ads must be prepared with availability in mind to avoid misleading and disappointing consumers, both for general product availability, but also promotions. However, this can be tricky, because there can be a surprise demand for a product after an ad has already run. What can (and should) advertisers do when the unexpected happens? This article

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Advertising Standards Authority (ASA)

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Avoid getting caught short: Availability and ads

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Avoid getting caught short: Availability and ads

Brief

Advertising Standards Authority (ASA)

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