ANBIMA: Almost half of the people who accessed a fake brokerage website would fall for a financial scam

Summary:

A recent experiment conducted by the ANBIMA (Association of Financial and Capital Markets) and the CVM (Commission for Economic and Finance Regulation) showed that nearly half (48%) of people who clicked on a false investment advertisement may have fallen victim to a financial scam. The experiment involved creating a fake online platform for a cryptocurrency broker, which featured signs of potential fraud, such as promises of high returns with no risks, and visitors were redirected to an educational content page. Despite this, over 49,000 unique visitors showed interest in investing with the fictional broker, highlighting the importance of recognizing fraudulent offers and taking precautions. Experts emphasized the need for education and training to prevent financial fraud, and the initiative is part of the 11th edition of the Week of Financial Education, which focuses on protection against financial fraud and scams.