An update on Code changes related to the Digital Markets, Competition and Consumers Act 2024 (DMCCA)

On 21/03/2025, the Advertising Standards Authority (ASA) issued an update regarding An update on Code changes related to the Digital Markets, Competition and Consumers Act 2024 (DMCCA). The ASA is reviewing rules in the CAP and BCAP Codes due to the DMCCA's replacement of the Consumer Protection from Unfair Trading Regulations 2008. Marketers are advised to refer to the unfair commercial practices provisions until the review is completed, with the ASA having regard to these provisions when applying affected rules.