Brief

On 28/02/2025, the Ministry of Trade (T.C. Ticaret Bakanlığı) reported that Amazon introduced a new Alexa voice assistant with artificial intelligence support, marking its first major revamp over a decade ago. This update is significant for Amazon, which has invested billions of dollars to boost sales on its e-commerce website since Alexa's 2014 launch.

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Ministry of Trade (Ticaret Bakanlığı)

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