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Ads for electric scooters and bikes: legal or e-legal?

News Consumer protection Sanctions & Fines
Date: 24th Jul, 2025 Source: Advertising Standards Authority (ASA) Country: United Kingdom Original Source

Brief

On 24/07/2025, the Advertising Standards Authority (ASA) issued an update regarding Ads for electric scooters and bikes: legal or e-legal?. The ASA emphasized that marketers should ensure their ads comply with the law, as e-scooters are not always legal to use on public roads. Marketers must also accurately reflect the legal classification of e-bikes, including any resulting obligations, and avoid making misleading environmental claims about e-scooters and e-bikes.

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Advertising Standards Authority (ASA)

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